logomark   |   wordmark   |   brand identity

Optanis is a B2B SaaS platform delivering real-time visibility into physical environments, from energy monitoring across hotels to alerts and analytics for commercial buildings. The brief was to move away from dated, corporate B2B branding toward something closer in feel to a consumer app than enterprise software.

The result is a clean, geometric identity, anchored by a custom wordmark and a circular logomark of seven semi-circles, one for each letter of Optanis. Part sensor network, part aperture, it offers a quiet optical cue for a product built around visibility.

✴  and At the centre, a quiet star  ✴